Pepsi Black x Digital Shanghai FW Embalatge de Beguda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Edicion Limitada Competition Category.
FèrreEdicion Limitada· 2023
Pepsi Black x Digital Shanghai FW Embalatge de Beguda
by PepsiCo Design and Innovation
A' Design Award de Fèrre Winner in Edicion Limitada Category
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- Verified Award Winner
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The Design
About Pepsi Black x Digital Shanghai FW Embalatge de Beguda
Pepsi Black x Digital Shanghai FW es un embalatge de beguda en edicion limitada creat per la Setmana de la Mòda de Shanghai. L'embalatge reflectís lo tèma de l'eveniment Originate New Nature. Un anèl coloriat enròda lo logotipe de Pepsi, e lo grafisme es estirat dins una sola direccion per suggerir una extension del temps e de l'espaci. De blòts de color desconstruits en ròse e verd son plaçats sus un fons negre per una aparéncia audaciosa e multicapada. De grafismes estirats que se superpausan crean un efièch de glitch numeric qu'exprimís la fusion entre lo virtual e lo real.
The Recognition
About the A' Design Award de Fèrre
Pepsi Black x Digital Shanghai FW Embalatge de Beguda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Pepsi Black x Digital Shanghai FW Embalatge de Beguda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Pepsi Black x Digital Shanghai FW Embalatge de Beguda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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