Lo dissènh Master Ji Gong Afica de filme per Yitong Creative es un laureat autfo estimfo del prestigfo 2023 A' Design Award d'Argent dins la Categoria de Competfo Grafica.
ArgentGrafica· 2023
Master Ji Gong Afica de filme
per Yitong Creative
Client : Yitong Creative (beijing) Media Co., Ltd
Laureat del A' Design Award d'Argent dins la Categoria Grafica
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A prepaus de Master Ji Gong Afica de filme
Master Ji Gong es una afica de filme-anóncia per un filme d'animacion chinés de fantasiá e d'aventura del meteis nom. L'afica mesura 750 per 1050 millimètres. La tinta chinesa e d'elements tradicionals chineses son utilizats per crear una atmosfèra orientala poetica e misteriosa. Lo dragon e lo monge, mostrat amb un kasaya roge, un vestit exterior fach de pèças cordurada e un ventalh de fuèlha de palmièr, son de figuras del filme e foguèron creats amb un logicial tridimensional. La tinta foguèt facha amb d'aiga e ensajada sus de papièr de ris, de papièr dur e de tela per comparar las texturas. Totas las parts foguèron puèi combinadas numericament.
La Reconoissença
A prepaus del A' Design Award d'Argent
Master Ji Gong Afica de filme a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Master Ji Gong Afica de filme siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Master Ji Gong Afica de filme es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- Dimensions e Embalatge
- Trailer Poster: Width 750 mm x Height 1050 mm
- Etiquetas
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- Tecnologia de Produccion
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- Desaffo de Dissènh
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- Recèrca
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- Inspiracion
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- Durada del Projècte
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- Flux Operacional
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- Brevets
- Zhejiang Ruichen Picture Co., Ltd.
- Membres de l'Equipa
- Zhejiang Ruichen Picture Co., Ltd.
- Crèdits d'Imatges
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
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