Bamboo Craft Festival Illustracion Narrativa Arquitecturala by Wing Sze Wincy Kung

Bamboo Craft Festival Illustracion Narrativa Arquitecturala by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2023

Bamboo Craft Festival Illustracion Narrativa Arquitecturala

by Wing Sze Wincy Kung

Client: Wing Sze Kung

A' Design Award d'Argent Winner in Grafica Category

38,682

Verified Award Winner

Verify Award Status for #150055

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bamboo Craft Festival Illustracion Narrativa Arquitecturala

En responsa a l'urbanizacion progressiva de Hong Kong e la pèrda consequenta de sa diversitat culturala, un Festival d'Artesanat de Bambó es concebut amb vastas plataformas temporàrias elevadas e estructuras de bambó, creant una celebracion espaciala urbana per preservar e revitalizar las culturas de vida del carièr localas, las tradicions e los artesanats. Lo festival se ten annualament e ten per objècte d'engatjar lo public a experimentar e explorar las culturas del carièr localas e l'artesanat a travèrs d'atelièrs e de performances, encarnant l'esperit de Hong Kong.

The Recognition

About the A' Design Award d'Argent

Bamboo Craft Festival Illustracion Narrativa Arquitecturala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Bamboo Craft Festival Illustracion Narrativa Arquitecturala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Bamboo Craft Festival Illustracion Narrativa Arquitecturala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology: printed materials: printed illustration, storybook
Design Challenge: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits: Wing Sze Wincy Kung