Endless Scenery Afiche de Vila by Leijing Zhou, Aoyi Shen and Aiwen Mai

Bronze Generatiu · 2023

Endless Scenery Afiche de Vila

by Leijing Zhou, Aoyi Shen and Aiwen Mai

A' Design Award de Bronze 2023 in Generatiu
CLIENT: Zhejiang University
Estimated Number of Design Views: 76,823
Verification code F89CD76792 · Verify this award

View at A' Design Award Press Release

Colors

About Endless Scenery Afiche de Vila

Endless Scenery es una seria d'afiches de vila basada suls detz paisatges del Lac de l'Oèst a Hangzhou, en China. Los afiches representan de vistas plan conegudas coma Tres Bassins que Miralhan la Luna e Cort Corbada e Bassin de Lotus en Estiu. Cada imatge combina la pintura per intelligéncia artificiala amb l'estil classic de l'aquarèla chinesa. Los imatges de basa foguèron generats amb un esplech de pintura AI e puèi rafinats dins un logicial d'edicion d'imatges. Diferents tons de color exprimisson lo caractèr de cada païsatge. Los afiches se pòdon tanben aplicar als timbres, publicacions, publicitats imprimidas e embalatges.

About the A' Design Award de Bronze

Endless Scenery Afiche de Vila a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Endless Scenery Afiche de Vila siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Endless Scenery Afiche de Vila satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Press Kit

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Image Credits: Aoyi Shen
Aiwen Mai