Sparrow Branding Identitat Corporativa by Hiroshi Kurisaki

Sparrow Branding Identitat Corporativa by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2023

Sparrow Branding Identitat Corporativa

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award de Bronze Winner in Grafica Category

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Colors

The Design

About Sparrow Branding Identitat Corporativa

Sparrow Branding es una identitat corporativa creada per una empresa de produccion publicitària basada a Tòquio, fondada en 2020. L'identitat compren lo logòtip, las visualas principalas e la papelariá. Un passerat, l'origina del nom de l'empresa, es representat amb un pin coma arbre simbolic. Lo concèpte ven d'una istòria ont un pin protegís un passerat de tot dangièr. De brancas de pin vertadièras, arrengadas per un artista en composicion floral, e un modèl realista de passerat foguèron fotografiats al luòc d'utilizar d'imatges de sintèsi. Lo ton visual es fòrt e seriós puslèu que mignon.

The Recognition

About the A' Design Award de Bronze

Sparrow Branding Identitat Corporativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sparrow Branding Identitat Corporativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sparrow Branding Identitat Corporativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.