Jotape 3D Duo Imatge d'Art Clau by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Infografia Competition Category.
ArgentInfografia· 2023
Jotape 3D Duo Imatge d'Art Clau
Client: Morgan Studio
A' Design Award d'Argent Winner in Infografia Category
- 68,805
- Verified Award Winner
- Verify Award Status for #150593
The Design
About Jotape 3D Duo Imatge d'Art Clau
L'idèa èra de crear un imatge qu'apòrta totas las caracteristicas del produch a travèrs d'elements visuals coma lo coissin e l'escuma, donant aital la sensacion de molesor que lo produch necessitava. L'inspiracion vengué dels materials comuns del quotidian. Los elements flotants transmeton, a travèrs de las formas mòlas e redonas, la sensacion de molesor e de legeriá. Ben que foguèsse una representacion simpla, lo resultat foguèt pensat coma quicòm de diferent de l'abitual. Lo mai grand desafís èra de transmetre, a travèrs de qualques elements e texturas, la sensacion que lo produch necessitava.
The Recognition
About the A' Design Award d'Argent
Jotape 3D Duo Imatge d'Art Clau a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jotape 3D Duo Imatge d'Art Clau siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jotape 3D Duo Imatge d'Art Clau es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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