Argent Film · 2023
Nunn Bush Animacion 3D de Produch
- A' Design Award d'Argent 2023 in Film
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 64,362
- Verification code 09AE9D5E1A · Verify this award
Colors
About Nunn Bush Animacion 3D de Produch
Lo projècte foguèt realizat per mostrar totas las caractèristicas del produch d'una manièra divertissenta, en essent informatiu mas sens èsser ennujós. Lo bût èra de mostrar la construccion de la sabata. L'inspiracion venguèt de la recèrca suls elements que podián representar lo produch, coma la natura amb totas sas colors e ambianças. La sabata foguèt modelizada en utilizant de fotografias coma referéncia e de tecnicas de modelizacion 3D de superfícia dura. Per la modelizacion, los concepidors utilizèron lo logicial C4D. Totas las texturas foguèron realizadas en utilizant de textura de cuir e qualquas bròssas Photoshop. Vray foguèt utilizat per lo rendut e Houdini per las simulacions.
About the A' Design Award d'Argent
Nunn Bush Animacion 3D de Produch a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Nunn Bush Animacion 3D de Produch siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nunn Bush Animacion 3D de Produch es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
