Nu Us Supplement Identitat Visuala by Salvita Bingelyte

Nu Us Supplement Identitat Visuala by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2023

Nu Us Supplement Identitat Visuala

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Fèrre Winner in Grafica Category

12,833
Verified Award Winner
Verify Award Status for #150619

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Us Supplement Identitat Visuala

Nu Us es una identitat visuala per una marca de complements vitaminics. Lo logotipe combina quatre letras majusculas dins una imatge cohesiva. Las letras utilizan una tipografia fina e regulara amb bòrds nets e un espaçament constant, çò que manten lo signe clar e facil de legir. Lo complement es venut en capsulas de jorn e de nuèch. Las capsulas del matin son plaçadas dins una botelha blanca e las capsulas de la nuèch dins una botelha negra. De formas simplas de solelh e de luna en jaune viu marcan la diferéncia. Lo design minimalista es aplicat suls etiquetas, las cartas de visita e las sacas de crompas.

The Recognition

About the A' Design Award de Fèrre

Nu Us Supplement Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Nu Us Supplement Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Nu Us Supplement Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.