Ranger Identitat Visuala by Zhang Weiwei

Ranger Identitat Visuala by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2023

Ranger Identitat Visuala

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award de Fèrre Winner in Grafica Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Identitat Visuala

Ranger es una identitat visuala creada per un ostal que servís de joves viatjaires. L'identitat compara cada convidat a un ranger, un personatge conegut dels racontes de fantasia. Una masqueta de ranger es utilizada coma element creatiu principal, e una seria de simbòls d'equipament de ranger ne son derivats. Los simbòls son aplicats sus las fornituras de burèu e las fornituras de l'ostal en talhas estandards, e son tanben utilizats per d'articles que convidan los clients a interagir. Lo logotipe es estampat amb un procediment de fòlha laser, de sòrta que la susfàcia mòstra una lusor cambianta segon l'angle d'observacion.

The Recognition

About the A' Design Award de Fèrre

Ranger Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Ranger Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Ranger Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.