Snow Peak Identitat Visuala by Yunnan Tech and Business University

Snow Peak Identitat Visuala by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2023

Snow Peak Identitat Visuala

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award d'Argent Winner in Grafica Category

38,470

Verified Award Winner

Verify Award Status for #151008

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Identitat Visuala

La reconoissença es un indèx d'avaloracion important dins la concepcion de logos. Cossí utilizar un lengatge de concepcion simple per integrar l'ostau amb lo monument complèxe e cambiable del Palais de Potala es una de las dificultats de tota la concepcion. Lo Palais de Potala es un edifici sacrat als uelhs dels Tibetans. Per consequent, l'equipa de concepcion a rafinat los pilars coma elements de concepcion mai representatius, e a creat l'imatge del Palais de Potala en tres dimensions per de tecnicas en doas dimensions, de biais que l'anotacion transmeteguèsse un estil regional fòrt.

The Recognition

About the A' Design Award d'Argent

Snow Peak Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Snow Peak Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Snow Peak Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei