Trip of Tea Illustracion by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2024

Trip of Tea Illustracion

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award d'Argent Winner in Grafica Category

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Colors

The Design

About Trip of Tea Illustracion

Trip of Tea es un parelh d'illustracions creadas per una companhiá de tè chinesa. Las doas òbras son inspiradas per doas rotas istoricas de transpòrt del tè, la Rota del Tè de Dètz Mila Milas e la Rota de la Seda Maritima. Un caval tirat del logotip del client apareis coma messatgièr al long de cada rota. La forma de cada caval e lo motiu de sa sèla cambian per reflectir las caracteristicas de la vila o de la region de destinacion. De scènas de degustacion de tè de diferents païses i son inclusas. Las illustracions son dessenhadas a la man sus una tauleta e se desplegan coma un rotlèu en mosaïca que conven als afichas, cartas postalas e autres usatges.

The Recognition

About the A' Design Award d'Argent

Trip of Tea Illustracion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Trip of Tea Illustracion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Trip of Tea Illustracion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao