AS Women Empowerement Regal Corporatiu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Articles de Present Competition Category.
FèrreArticles de Present· 2024
AS Women Empowerement Regal Corporatiu
Client: As
A' Design Award de Fèrre Winner in Articles de Present Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Regal Corporatiu
A|S a decidit de concebre un regal corporatiu annuau per servir de declaracion e d'apèl a l'accion, inspirat per la necessitat de donar poder a las femnas de tota etnia, religion o estatut social. De botilhas en forma de diferentas femnas, emplidas de Tsikoudia cretan, una beguda tradicionala grèga, caduna amb una cara distincta d'argila per tap, estilísticament inspiradas per las ancianas figurinas cicladicas. Transmetián los tèmas de Libertat, Cambiament, Egalitat, Justícia, Educacion, Causida e Fòrça. Cada botilha èra plaçada dins una bóstia dedicada amb de representacions graficas artisticas e un afiche mural.
The Recognition
About the A' Design Award de Fèrre
AS Women Empowerement Regal Corporatiu a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que AS Women Empowerement Regal Corporatiu siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, AS Women Empowerement Regal Corporatiu merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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