CZBank Youth Speech Contest Identitat Visuala d'Eveniment by Zhejiang Gongshang University

CZBank Youth Speech Contest Identitat Visuala d'Eveniment by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2024

CZBank Youth Speech Contest Identitat Visuala d'Eveniment

by Zhejiang Gongshang University

Client: CZBank

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner

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Colors

The Design

About CZBank Youth Speech Contest Identitat Visuala d'Eveniment

CZBank Youth Speech Contest es l'identitat visuala principala creada per un eveniment anual de discors organizat per CZBank per de joves participants. Lo tèma del concors es de transmetre la cultura coma d'arraices e de crear un melhor avenir. La concepcion combina un microfòn d'oratòri amb d'arraices d'arbre en una forma linear tridimensionala. De formas entrelaçadas e de materials transparents exprimisson la transmission del patrimòni cultural. Lo visual s'espandís als afichas de l'eveniment, al lòc del discors e a la promocion en exterior, çò que lo rend adaptat als mèdias, a la difusion en dirècte e a l'utilizacion sus site.

The Recognition

About the A' Design Award de Bronze

CZBank Youth Speech Contest Identitat Visuala d'Eveniment a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que CZBank Youth Speech Contest Identitat Visuala d'Eveniment siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. CZBank Youth Speech Contest Identitat Visuala d'Eveniment satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao