CDU Hamburg Identitat de Marca by Politikwerft Designagentur

CDU Hamburg Identitat de Marca by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2024

CDU Hamburg Identitat de Marca

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner

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Colors

The Design

About CDU Hamburg Identitat de Marca

Tèxte del libre : CDU Hamburg es una identitat de marca desvolopada per un partit politic regional a Hamburg, Alemanha. L'identitat se basa sus una estructura modulara que sosten un lengatge visual unifòrme a travèrs dels supòrts imprimits e numerics. Lo logotipe combinant lo mot e la figura ajusta las letras CDU amb lo simbòl de Hamburg, un castèl amb tres torres e doas estelas, sus una susfàcia portanta circulara blau escur. La marca figurativa s'utiliza tanben sola, e la susfàcia portanta pòt èsser emplenada d'imatges e de colors. De sites web responsius foguèron creats per totas las unitats organizacionalas.

The Recognition

About the A' Design Award de Fèrre

CDU Hamburg Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que CDU Hamburg Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, CDU Hamburg Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.