Bronze Grafica · 2024
Hunguest Hotels Identitat de Marca
- A' Design Award de Bronze 2024 in Grafica
- CLIENT: Studio NUR
- Estimated Number of Design Views: 15,994
- Verification code 75B2000DF7 · Verify this award
Colors
About Hunguest Hotels Identitat de Marca
Hunguest Hotels es una identitat de marca creada per un grop hotelièr ongrés. Aquesta identitat comunica un engatjament per la qualitat e la coeréncia. Lo trabalh comprenguèt una re-concepcion del logo existent e de totes los elements visuals, dempuèi la senhalizacion de l'ostal fins als materials imprimits. Fòrça dels ostals son ligats a de centres de talassoterapia e de benèstre, atal la concepcion mòstra un ligam amb l'aiga. Lo logo es un H majuscul format de gotas d'aiga, e la color principala de la marca es lo blau. Foguèt utilizada l'impression en talh-doça, de cobèrtas de menú en cuèr repossat e de senhalizacion en fusta gravada.
About the A' Design Award de Bronze
Hunguest Hotels Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Hunguest Hotels Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Hunguest Hotels Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Image Credits
- photographs by András Zoltai and Zoltán Gali
