Unicorn Rebrand Identitat Visuala per Yating Liu

Lo dissènh Unicorn Rebrand Identitat Visuala per Yating Liu es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2024

Unicorn Rebrand Identitat Visuala

per Yating Liu

Client : Yating Liu

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

11,235

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Colors

Lo Concèpte

A prepaus de Unicorn Rebrand Identitat Visuala

La designaira Yating Liu a revigorat la marca d'un camion de menjar mexican de Nòva York dins un projècte experimental. Lo design utiliza de colors vivents e d'emblèmas per atraire los estudiants joves. Dins lo lògo, "Uni" representa l'universitat, mentre que "Corn" significa Tacos. Lo tèma de l'unicòrn, popular entre la joventut, s'acòrda amb l'introduccion setmanièra de sabors novèlas per la marca. Lo lògo combina de faiçon creativa d'elements en seguissent la gramatica espanhòla. Los articles del menut incluisson tanben de tèrmes ligats a l'universitat, assegurant un sistèma visual unificat ligat a l'esséncia de la marca.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Unicorn Rebrand Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Unicorn Rebrand Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Unicorn Rebrand Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions e Embalatge: Loyalty card 90mm x 54mm
Etiquetas: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Tecnologia de Produccion: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Desaffo de Dissènh: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Recèrca: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiracion: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Durada del Projècte: The project started in July 2021 and finished in September 2021 in Beijing, China.
Flux Operacional: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.