Sanat Concepcion d'Identitat Visuala by Tamer El-Menyawi

Sanat Concepcion d'Identitat Visuala by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2024

Sanat Concepcion d'Identitat Visuala

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award de Fèrre Winner in Grafica Category

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Colors

The Design

About Sanat Concepcion d'Identitat Visuala

Sanat es una identitat visuala concebuda per una societat de disseny d'interior e de decoracion. La concepcion se basa sus lo minimalisme e l'abstraccion. De linhas simplas forman la letra S d'un biais modèrne. Lo nombre d'aur guida las proporcions d'aquestas linhas. Una sola tencha es utilizada en mantuns tons dins tota l'identitat. La forma reduita a per tòca de transmetre lo messatge de la societat d'un biais clar e dirècte. L'identitat reflectís la vision e l'approche de concepcion de la societat. Lo projècte foguèt acabat en environ dos setmanas en febrièr de 2020.

The Recognition

About the A' Design Award de Fèrre

Sanat Concepcion d'Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Sanat Concepcion d'Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Sanat Concepcion d'Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.