Freeway Loud Animacion 3D de Produch by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Film Competition Category.
ArgentFilm· 2024
Freeway Loud Animacion 3D de Produch
Client: Morgan Studio
A' Design Award d'Argent Winner in Film Category
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- Verified Award Winner
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The Design
About Freeway Loud Animacion 3D de Produch
Freeway Loud es una animacion tridimensionala de produch creada per una marca de cauçaduras. L'animacion presenta una cauçadura dins d'environaments industrials, ont de maquinas semblan donar vida al produch. La cauçadura foguèt modelizada amb de tecnicas de superfícia dura dins 3ds Max, en utilizant de fotografias coma referéncia. Las texturas foguèron construchas a partir d'imatges de cuèr e de pincèls digitals, e las scènas foguèron rendudas amb Vray a 1920 per 1080 pixèls. L'animacion foguèt facha per un usatge en linha, e l'objectiu es d'atraire l'atencion unicament per los imatges, sens tèxte explicatiu.
The Recognition
About the A' Design Award d'Argent
Freeway Loud Animacion 3D de Produch a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Freeway Loud Animacion 3D de Produch siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Freeway Loud Animacion 3D de Produch es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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