Dreavita Mental Wellness Imatge de marca by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Grafica Competition Category.
BronzeGrafica· 2024
Dreavita Mental Wellness Imatge de marca
Client: Cansu Dagbagli Ferreira
A' Design Award de Bronze Winner in Grafica Category
Verified Award Winner
Verify Award Status for #158644The Design
About Dreavita Mental Wellness Imatge de marca
Dreavita es una marca de ben-estar progressiva e inclusiva. L'identitat visuala es estada concebuda per èsser sensibla, respectuosa e atentiva, reflectant lo caractèr inclusiu de la marca. Lo concèpte naís de l'idèa de natura fòrta e s'apèla Simplicity inspired resilience. Coma los modèls de la natura suggerisson la constància, la fòrça e lo cresiment, la marca vòl transméter aquestos messatges a travèrs d'afirmacions e un approch de design minimal. Las illustracions se focalizan sus los modèls de la natura, demostrant que la repeticion e la resiliéncia mènan al succès dins la vida.
The Recognition
About the A' Design Award de Bronze
Dreavita Mental Wellness Imatge de marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Dreavita Mental Wellness Imatge de marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Dreavita Mental Wellness Imatge de marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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