Summer Palace Tour Design de Marca per YeZhang

Lo dissènh Summer Palace Tour Design de Marca per YeZhang es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Aur dins la Categoria de Competfo Grafica.

AurGrafica· 2024

Summer Palace Tour Design de Marca

per YeZhang

Client : Beijing Jiaotong University

Laureat del A' Design Award d'Aur dins la Categoria Grafica

240,692

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Lo Concèpte

A prepaus de Summer Palace Tour Design de Marca

Summer Palace Tour es un design de marca creat per un torn d'anniversari del Palais d'Estiu de Pequin. Tres grands ensembles arquitecturals son illustrats dins un estil 2.5D, que cobrisson mai de 20 edificis tradicionals chineses, en negre, roge e verd. Lo design es aplicat a de materials de publicitat, de fornituras de burèu e de sovenirs, estampats sus papièr d'art cochat e papièr kraft amb serigrafia e daurat a caud. Una bóstia de papièr kraft conten dos afiches, quatre pòrtaclaus, de riban adesiu, una envolopa e un quasernet. Los visitaires pòdon portar lo patrimòni del jardin a la man.

La Reconoissença

A prepaus del A' Design Award d'Aur

Summer Palace Tour Design de Marca a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Summer Palace Tour Design de Marca siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Summer Palace Tour Design de Marca crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensions e Embalatge: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Etiquetas: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Tecnologia de Produccion: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Desaffo de Dissènh: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Recèrca: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiracion: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Durada del Projècte: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Flux Operacional: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Brevets: This work is all original images not copyrighted.
Membres de l'Equipa: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Crèdits d'Imatges: This work is all original images not copyrighted.