Lo dissènh Yuan Li Sheng Huo Concepcion de Logo de Marca per Fullspeed Network Technologies Hangzhou es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

Yuan Li Sheng Huo Concepcion de Logo de Marca

per Fullspeed Network Technologies Hangzhou

Client : Meituan

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Yuan Li Sheng Huo Concepcion de Logo de Marca

Yuan Li Sheng Huo es un logo de marca creat per una marca de venda al detalh que ofrís de bens essencials quotidians rafinats. Lo logo es bastit a partir d'un exagòn format en talhant de triangles dins un carrat, produsent una forma que rapèla una bóstia capabla de contenir fòrça articles. De cercles dins lo marcatge suggerisson de pichonas planetas e fan resson al son del nom de la marca. Un arange vibrant servís coma color principala, e los caractèrs son traçats amb de linhas fluidas a d'angles d'inclinason constants. Lo logo es aplicat sus l'embalatge dels produits per sosténer la reconeissença de la marca entre los joves adultes.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yuan Li Sheng Huo Concepcion de Logo de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yuan Li Sheng Huo Concepcion de Logo de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yuan Li Sheng Huo Concepcion de Logo de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensions e Embalatge: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Etiquetas: logo design, vigor, refinement, super symbol, geometric elements
Tecnologia de Produccion: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Desaffo de Dissènh: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Recèrca: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiracion: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Durada del Projècte: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Flux Operacional: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.