Aur Publicitat · 2024
Chinese Lion Autocolant per Veitura
by Yao Wu
- A' Design Award d'Aur 2024 in Publicitat
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 344,584
- Verification code 5DA6EC9A6D · Verify this award
Colors
About Chinese Lion Autocolant per Veitura
Chinese Lion es un jòc d'autocolants per veitura en edicion limitada creat pel veïcul Fengxing T5 EVO. Lo dessenh es un tractament artistic del leon chinés, plaçat sus una basa de motius tradicionals chineses. La geometria tridimensionala, lo pop art e l'art abstrach son combinats per donar als grafismes un caractèr jove e dinamic destinat a atraire los conductors mai joves. Tota l'òbra grafica es preparada coma illustracion vectoriala e produsida sus film PVC, aplicada coma un revestiment parcial que mesura 4565 per 800 millimètres. Tres opcions de color son prepausadas.
About the A' Design Award d'Aur
Chinese Lion Autocolant per Veitura a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Chinese Lion Autocolant per Veitura siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Chinese Lion Autocolant per Veitura crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Dimensions & Packaging
- 4565mm*800mm, car sticker semi-wrapped car.
- Tags
- car sticker, east, chinese lion, chinese style, illustration
- Production Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Design Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- Project Duration
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
