Aur Publicitat · 2025
Pepsi Smart Can Lata de Bevenda Interactiva
by PepsiCo Design and Innovation
- A' Design Award d'Aur 2025 in Publicitat
- Estimated Number of Design Views: 48,952
- Verification code FBC1D78C6E · Verify this award
Colors
About Pepsi Smart Can Lata de Bevenda Interactiva
Pepsi Smart Can es una lata de bevenda interactiva que fonciona tanben coma una plataforma digitala. La lata religa las personas al contengut a travèrs d'un portal digital, en ofrissent una experiéncia permanenta au luòc d'una promocion corta. Pepsi Smart Can foguèt creada per marcar lo lançament del redisenh mondial de la marca Pepsi. La plataforma parteja de contengut basat sus los interèsses personals coma la musica, los espòrts, la cosina e la mòda. Los creators locals pòdon ajudar a formar lo contengut ligat a Pepsi per lors pròprias comunautats. L'intencion es de sosténer una narracion interactiva que dure delà d'una sola campanha.
About the A' Design Award d'Aur
Pepsi Smart Can Lata de Bevenda Interactiva a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Pepsi Smart Can Lata de Bevenda Interactiva siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pepsi Smart Can Lata de Bevenda Interactiva crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
