Every Treasure Tells A Story Foncion Primària : Campanha de Sensibilizacion Publicitària per Zhou Haiwen, Che Shilong and Guo Cheng

Lo dissènh Every Treasure Tells A Story Foncion Primària : Campanha de Sensibilizacion Publicitària per Zhou Haiwen, Che Shilong and Guo Cheng es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2024

Every Treasure Tells A Story Foncion Primària : Campanha de Sensibilizacion Publicitària

per Zhou Haiwen, Che Shilong and Guo Cheng

Client : China Global Television Network Co., Ltd. Beijing, CN

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

10,609

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #159827

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Every Treasure Tells A Story Foncion Primària : Campanha de Sensibilizacion Publicitària

Tèxte del Libre : Cada Tresaur Conta una Istòria es una campanha de sensibilizacion publicitària per un documentari cort que presenta cent tresaurs nacionals de la China. Cada tresaur es comparat a una estela, e las constellacions suggerisson l'amplitud del temps e de l'espaci. Cada tresaur es tanben associat a una bulla de dialòg. D'unas bullas son redondas e d'autras son carradas, e cadascuna a son pròpri caractèr. Los libres formam lo tèma visual principal, amb de referéncias a las lamèlas de bambó chinesas, als volums cordats, als rotles de pergamin e als libres cartonats. L'approcha grafica ajuda los espectators de culturas divèrsas a comprene las istòrias.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Every Treasure Tells A Story Foncion Primària : Campanha de Sensibilizacion Publicitària a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Every Treasure Tells A Story Foncion Primària : Campanha de Sensibilizacion Publicitària siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Every Treasure Tells A Story Foncion Primària : Campanha de Sensibilizacion Publicitària merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Dimensions e Embalatge: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Etiquetas: Culture, China, Heritage, Creativity
Tecnologia de Produccion: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Desaffo de Dissènh: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Recèrca: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Inspiracion: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Durada del Projècte: The project started in 2022 and is still in circulation worldwide.
Flux Operacional: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Membres de l'Equipa: Zhou Haiwen, Che Shilong, Guo Cheng
Crèdits d'Imatges: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng