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Rebranding Emplus Identitat Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Identitat Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Grafica Competition Category.


BronzeGrafica· 2024

Rebranding Emplus Identitat Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

A' Design Award de Bronze Winner in Grafica Category

Colors

The Design

About Rebranding Emplus Identitat Emplus

Dins un mond en constanta evolucion, las espectativas e los besonhs dels pacients cambjan tanben dins lo païsatge sanitari. Lo departament de medicina d'urgéncia deu èsser lo primièr a anticipar los cambiaments dins las curas medicalas. Per demorar constantament informat dins aqueste domeni novèl, Emplus ofrís formacion e acompanhament. Dins lo design, lo departament de Medicina d'Urgéncia es representat amb la crotz medicala tipica, mas amb un punt sul ligam mancant. Aqueste simbolisme, que fa referéncia a la pèça mancanta del puzzle que Emplus apòrta, es tanben mostrat dins las illustracions.

The Recognition

About the A' Design Award de Bronze

Rebranding Emplus Identitat Emplus a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Rebranding Emplus Identitat Emplus siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Rebranding Emplus Identitat Emplus satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging
European DIN sizes.
Tags
EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology
Digital and paperwork
Design Challenge
Keep it as simple as possible, but still telling so much, that's a challenge!
Research
The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration
Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration
EMplus started in 2023 and will continue to grow the following years.
Operation Flow
The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents
All rights: Rebrandt / Ruud Winder 2024
Team Members
ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits
All rights: Rebrandt / Ruud Winder 2024

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