The National Gallery Identitat Visuala per Meng Chu Huang

Lo dissènh The National Gallery Identitat Visuala per Meng Chu Huang es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2024

The National Gallery Identitat Visuala

per Meng Chu Huang

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de The National Gallery Identitat Visuala

La National Gallery es una identitat visuala creada per la galariá nacionala d'art a Londres. L'identitat remplaça un logo unicament tipografic per un signe grafic distintiu. Lo nòu logo es un quadre en doble L format per sèt linhas. Las sèt linhas fan referéncia a la colleccion de pinturas, que s'espandís del sègle XIII al sègle XIX. Lo logo demòra legible a una largor minimala de 0,75 poces. Lo wordmark met l'accent sus « London » per melhorar la visibilitat dins las recèrcas en linha. L'intencion es de rendre la galariá mai facila de reconéisser a l'escala mondiala.

La Reconoissença

A prepaus del A' Design Award de Fèrre

The National Gallery Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que The National Gallery Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, The National Gallery Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimensions e Embalatge: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Etiquetas: Identity Design, Meng Chu Huang, The National Gallery
Tecnologia de Produccion: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Desaffo de Dissènh: Transform a typography-based logo into an iconic logo.
Recèrca: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiracion: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Durada del Projècte: This project started in Feburary 2023 and finished in May 2023.
Flux Operacional: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Membres de l'Equipa: Meng Chu Huang
Crèdits d'Imatges: Meng Chu Huang, 2023