Dotline Foncion Primària: Identitat Corporativa per Tomohiro Kaji

Lo dissènh Dotline Foncion Primària: Identitat Corporativa per Tomohiro Kaji es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Aur dins la Categoria de Competfo Grafica.

AurGrafica· 2024

Dotline Foncion Primària: Identitat Corporativa

per Tomohiro Kaji

Client : Dotline Co., Ltd.

Laureat del A' Design Award d'Aur dins la Categoria Grafica

702,717

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #160477

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Dotline Foncion Primària: Identitat Corporativa

Tèxte del Libre: Aqueste sistèma d'identitat comencèt en bastissent una estructura d'entrepresa complèta e la vision de la companhiá — Social Heroes — per inspirar la vision d'una companhiá a sos clients, a son personal e a sos candidats, e a totas las personas que se ligan a l'indústria. Dotline vei coma eròis totes los emplegats que venon ajudar dins la vida quotidiana de qualqu'un. Lo logotipe es un simbòl grafic d'un eròi que revira una capa e avança, concebut a partir de las letras, D de «dots» + L de «line». Coma Dotline provesís 7 categorias d'afars, los logotipes venon dins un sistèma cromatic de 7 colors que reflèctan cada categoria d'afars, escrichas amb la tipografia originala de la marca.

La Reconoissença

A prepaus del A' Design Award d'Aur

Dotline Foncion Primària: Identitat Corporativa a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Dotline Foncion Primària: Identitat Corporativa siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Dotline Foncion Primària: Identitat Corporativa crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions e Embalatge: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Etiquetas: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Tecnologia de Produccion: Grid system with the golden section, over ray,
multiplication
Desaffo de Dissènh: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Recèrca: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiracion: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Durada del Projècte: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.