Lo dissènh Borna Sazegan Identitat de Marca per Doraj Design House es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Grafica.
BronzeGrafica· 2025
Borna Sazegan Identitat de Marca
Client : Doraj Design House
Laureat del A' Design Award de Bronze dins la Categoria Grafica
Laureat de Prèmi Verificat
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A prepaus de Borna Sazegan Identitat de Marca
Borna Sazegan es una identitat de marca creada per una entrepresa que construtz de grandas estructuras. L'identitat es basada sus de linhas, inspiradas de las linhas entrecrosadas de las estructuras metallicas utilizadas dins la construccion. Aquestas linhas forman de figuras d'animals dins las qualas se pòdon veire de detalhs d'una estructura de bastiment. Cada animal pòrta una significacion : lo rinoceròs representa la fòrça e la resistença, lo caval la velocitat, lo cèrvi la bellesa, e lo leon menar lo grop. De colors caudas e freschas dins la paleta transmeton la fòrça amassa amb la calma. Las illustracions pòdon èsser utilizadas coma detalhs o dins una forma completa.
La Reconoissença
A prepaus del A' Design Award de Bronze
Borna Sazegan Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Borna Sazegan Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Borna Sazegan Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions e Embalatge
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- Etiquetas
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Tecnologia de Produccion
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Desaffo de Dissènh
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Recèrca
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiracion
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Durada del Projècte
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Flux Operacional
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Brevets
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- Membres de l'Equipa
- Mohammad Roustaei, Amirhossein Paydar
- Crèdits d'Imatges
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