Fèrre Grafica · 2024
Luliang Highland Vegetables Identitat de Marca
- A' Design Award de Fèrre 2024 in Grafica
- CLIENT: Shandong Tianrui Smart Marketing Planning Co., Ltd
- Estimated Number of Design Views: 11,246
- Verification code BE74E53D01 · Verify this award
Colors
About Luliang Highland Vegetables Identitat de Marca
Luliang Highland Vegetables es una identitat de marca regionala creada per una zòna de cultura de legums d'altitud en China. Lo logotipe s'organiza a l'entorn d'una imatge de medalha d'aur, un simbòl familiar de qualitat e d'excelléncia. Al centre visual se tròba un ausèl que ten un legum dins lo bèc, inspirat d'un dire local segon lo qual sonque l'ausèl sap se los legums son bons. La lutz, los ausèls e los legums formen los elements grafics principals. L'identitat met en evidéncia la vasta zòna de cultura, las metòdes de cultura ecologicas e lo caractèr naturel e preservat de la region.
About the A' Design Award de Fèrre
Luliang Highland Vegetables Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Luliang Highland Vegetables Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Luliang Highland Vegetables Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Press Kit
- Unique Properties
- For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
- Dimensions & Packaging
- Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M - Tags
- Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
- Production Technology
- In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
- Design Challenge
- Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
- Research
- The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
- Inspiration
- The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
- Project Duration
- The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
- Operation Flow
- An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
- Image Credits
- Xun Gao，Yang Li
