Y Design Identitat Visuala by Yunnan Tech and Business University

Y Design Identitat Visuala by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2024

Y Design Identitat Visuala

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award de Fèrre Winner in Grafica Category

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The Design

About Y Design Identitat Visuala

En utilizant lo principi d'illusion optica d'Escher, un cuboïde es traçat segon l'axe Y de la linha estructurala, e lo meteis cuboïde es duplicat sus los axes X e Z, de manièra que los punts finals dels tres cuboïdes se superpausan completament, e una letra geometrica Y pòt èsser formada sus un plan de projeccion. A travèrs de combinasons diferentas, d'illusions opticas diferentas son generadas, e mai d'imaginacion espaciala n'es derivada, transmetent lo posicionament de la recèrca de Y Studio dins d'espacis diferents.

The Recognition

About the A' Design Award de Fèrre

Y Design Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Y Design Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Y Design Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.