Bronze Grafica · 2025
Min Shan Nong Ye Identitat de Marca
by Yanjun Yang
- A' Design Award de Bronze 2025 in Grafica
- CLIENT: Yanjun Yang
- Estimated Number of Design Views: 10,516
- Verification code 15FF705C01 · Verify this award
Colors
About Min Shan Nong Ye Identitat de Marca
Min Shan Nong Ye es una identitat de marca creada per una entrepresa agricòla. Lo logò es format amb un trach continú, que suggerís de montanhas ondulantas, d'ondadas d'aiga e de vagas de blat. Lo signe es tanben una variant de las letras M e S, las inicialas de Min Shan, la region d'origina dels produits. Lo verd es utilizat coma color principala per reflectir de produits agricòlas fresques e sanas. La forma simpla e simbolica se redimensiona facilament, çò que permet a l'identitat d'èsser aplicada tant sus d'afichatges numerics coma sus de produits fisics.
About the A' Design Award de Bronze
Min Shan Nong Ye Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Min Shan Nong Ye Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Min Shan Nong Ye Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
- Dimensions & Packaging
- The size flexibly varies with application scenarios.
- Tags
- Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
- Production Technology
- Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
- Design Challenge
- The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
- Research
- Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
- Inspiration
- To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
- Project Duration
- The project started in June 2022 in Chengdu.
- Operation Flow
- MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
- Image Credits
- Yanjun Yang
