Lo dissènh Infinite Borders Identitat de Marca per Netease Games Art Design Center es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Aur dins la Categoria de Competfo Grafica.
AurGrafica· 2025
Infinite Borders Identitat de Marca
per Netease Games Art Design Center
Client : NetEase Games
Laureat del A' Design Award d'Aur dins la Categoria Grafica
Laureat de Prèmi Verificat
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A prepaus de Infinite Borders Identitat de Marca
Infinite Borders es una identitat de marca per un jòc d'estrategia situat dins l'epòca dels Tres Reialmes. Lo grafisme de la marca es derivat dels caractèrs pictografics del nom e de l'impression de grasilha carrada del jòc d'estrategia. Lo negre, lo roge e lo blanc, colors popularas jol la Dinastia Han, son utilizats coma colors primàrias. De còps de pincèl calligrafics plats servisson d'elements auxiliars. Una tipografia modèrna completa un sistèma visual sistematic e plat. Lo design es aplicat a d'afichas digitalas, d'ecrans d'interfàcia d'utilizaire e d'objèctes imprimits, e se pòt espandir a travèrs los canals en gardant la coeréncia visuala.
La Reconoissença
A prepaus del A' Design Award d'Aur
Infinite Borders Identitat de Marca a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Infinite Borders Identitat de Marca siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Infinite Borders Identitat de Marca crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions e Embalatge
- -
- Etiquetas
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Tecnologia de Produccion
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Desaffo de Dissènh
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Recèrca
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiracion
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Durada del Projècte
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Flux Operacional
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- Membres de l'Equipa
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Crèdits d'Imatges
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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