Yummy Illustracion Ip per Du Qingyu and Zhang Jun

Lo dissènh Yummy Illustracion Ip per Du Qingyu and Zhang Jun es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2025

Yummy Illustracion Ip

per Du Qingyu and Zhang Jun

Client : Joy Studio

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,586

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Colors

Lo Concèpte

A prepaus de Yummy Illustracion Ip

Aqueste ensemble d'illustracions s'inspira de la captura de las jòias simplas de la vida quotidiana. La combinason de colors vol crear una atmosfèra joyosa e evocar las emocions joyosas de las personas. L'amor dels personatges pel manjar es mostrat per lor expression faciala e los cambiaments corporals quand tènen lo manjar. Aqueste ensemble d'illustracions pòt èsser aplicat a la promocion de marca e a l'empacatge de produch per renforçar la reconoissença de marca e respondre als besonhs emocionals dels utilizaires.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yummy Illustracion Ip a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yummy Illustracion Ip siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yummy Illustracion Ip satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimensions e Embalatge: Image size 1800Pixels x 1800Pixels
Etiquetas: character design, food, colorful, illustration, happiness
Tecnologia de Produccion: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Desaffo de Dissènh: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Recèrca: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspiracion: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Durada del Projècte: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Flux Operacional: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Membres de l'Equipa: Du Qingyu
Zhang Jun
Crèdits d'Imatges: Du Qingyu