Lo dissènh Texture Maker Recambiament de Marca per Texture Maker Enterprise Co. Ltd. es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Grafica.
ArgentGrafica· 2025
Texture Maker Recambiament de Marca
per Texture Maker Enterprise Co. Ltd.
Client : Texture Maker Enterprise Co., Ltd.
Laureat del A' Design Award d'Argent dins la Categoria Grafica
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A prepaus de Texture Maker Recambiament de Marca
Texture Maker, posicionat coma expèrt en concepcion de textura alimentària, a redefinit sa estrategia e identitat de marca per sosténer son espandiment global. Bastit sus la sciéncia alimentària e l'expertisa en concepcion, lo novèl sistèma reflectís la mission de crear de produits que se destacan amb los clients. A travèrs de meses de discussions aprofondidas amb d'equipas extèrnas de branding, met en avant la capacitat de menar las tendéncias, de liurar de solucions diversas e de crear de produits qu'inspiran d'experiéncias culinàrias deliciosas e sorprendentas a l'escala mondiala.
La Reconoissença
A prepaus del A' Design Award d'Argent
Texture Maker Recambiament de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Texture Maker Recambiament de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Texture Maker Recambiament de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Etiquetas
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Tecnologia de Produccion
- Adobe Creative Suite, Co-create Workshop
- Desaffo de Dissènh
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Recèrca
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiracion
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Durada del Projècte
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Flux Operacional
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Membres de l'Equipa
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Crèdits d'Imatges
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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