Lo dissènh Cristaderm Identitat de Marca per Wai Ho Cheung es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.
FèrreGrafica· 2025
Cristaderm Identitat de Marca
per Wai Ho Cheung
Client : Cristaderm
Laureat del A' Design Award de Fèrre dins la Categoria Grafica
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A prepaus de Cristaderm Identitat de Marca
Cristaderm, una marca coreana de sòins de la pèl, que mescla l'innovacion scientifica amb un design sofisticat. Inspirada per l'elica dobla de l'ADN, sa identitat visuala presenta motius moleculars intrincats e caractèrs coreans, creant una estetica refinada. Lo lògo, amb una poliça neta e un motiu en paralelogram, simboliza la precision e l'innovacion. Lo sistèma d'icònas fusiona las formulas molecularas chimicas amb los caractèrs coreans, ajustant una prigondor culturala e intellectuala. Aqueste design pensat assegura que l'imatge de Cristaderm es eficaça e visualament impressionanta, establissent un novèl estandard dins los sòins de la pèl.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Cristaderm Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Cristaderm Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Cristaderm Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
- Dimensions e Embalatge
- Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
- Etiquetas
- Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
- Tecnologia de Produccion
- Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
- Desaffo de Dissènh
- The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
- Recèrca
- Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
- Inspiracion
- Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
- Durada del Projècte
- The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
- Flux Operacional
- The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
- Membres de l'Equipa
- Wai Ho Cheung
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