Rebrand Next Foncion Primària: Identitat de Marca per Eluan Araujo

Lo dissènh Rebrand Next Foncion Primària: Identitat de Marca per Eluan Araujo es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2026

Rebrand Next Foncion Primària: Identitat de Marca

per Eluan Araujo

Client : Ash Studio

Laureat del A' Design Award de Bronze dins la Categoria Grafica

14,435

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #167125

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Rebrand Next Foncion Primària: Identitat de Marca

Aqueste projècte presenta un sistèma d'identitat visuala concebut per representar la coexisténcia e la continuitat entre diferentas generacions dins un contèxte institucional partejat. La proposicion se basa sus una estructura geometrica clara e modulara qu'apronda una aplicacion flexibla tot en preservant la coeréncia visuala. Lo simbòl combina la simplicitat formala amb una prigondor simbolica, çò que permet l'adaptacion a de nombroses formats e publics. Lo resultat es una identitat durabla e foncionala adaptada als environaments qu'exigisson un equilibri entre l'expression contemporanèa e la tradicion.

La Reconoissença

A prepaus del A' Design Award de Bronze

Rebrand Next Foncion Primària: Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Rebrand Next Foncion Primària: Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Rebrand Next Foncion Primària: Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions e Embalatge: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Etiquetas: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Tecnologia de Produccion: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Desaffo de Dissènh: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Recèrca: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiracion: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Durada del Projècte: The project was developed between March and April 2024 in Curitiba, Brazil.
Flux Operacional: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.