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Arcadia Concepcion de Lògo by Shadi Al Hroub

Arcadia Concepcion de Lògo by Shadi Al Hroub is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Grafica Competition Category.


FèrreGrafica· 2025

Arcadia Concepcion de Lògo

by Shadi Al Hroub

Client: Menamonsters

A' Design Award de Fèrre Winner in Grafica Category

Colors

The Design

About Arcadia Concepcion de Lògo

Lo lògo de la Fondacion Sayyida Ahad Al Busaidiyah s'inspira de la flor blanca Arcadia, tant preciada per Sa Majestat. Presenta cinc petalas, caduna simbolizant un pilar essencial: las femnas, las necessitats especialas, l'environament, la lucha contra l'assetjament e lo sosten als desfavorits. Amb un disseny minimalista, lo lògo representa lo creissement, l'esperança e l'autonomizacion, en acòrd amb los tèmas del sòmni, de l'aprendissatge e de l'unitat. A l'encòp versatil e elegant, reflectís lo devotament de la fondacion al cambiament positiu e al sosten comunitari, en onrant la vision de Sa Majestat per un avenidor mai luminós.

The Recognition

About the A' Design Award de Fèrre

Arcadia Concepcion de Lògo a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Arcadia Concepcion de Lògo siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Arcadia Concepcion de Lògo merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The branding logo for the Sayyida Ahad Al Busaidiyah Foundation is inspired by the Arcadia white flower, a symbol deeply cherished by Her Majesty. Each petal of the flower represents one of the foundation's five core community focuses: women, special needs, environment, bullying, and the disadvantaged. The design embodies growth, hope, and empowerment, symbolized through the themes of trying, dreaming, smiling, learning, and believing.
Dimensions & Packaging
The logo is designed in a 1:1 aspect ratio, ensuring it is adaptable for both digital and print formats. The primary color palette includes soft, natural tones to reflect the purity and growth associated with the Arcadia flower. The design is available in multiple formats (EPS, PNG, JPEG) to accommodate various use cases, from large-scale banners to digital avatars.
Tags
Branding, Logo Design, Foundation, Community Support, Women Empowerment, Special Needs, Environment, Anti-Bullying, Disadvantaged, Arcadia Flower, Growth, Hope, Oman
Production Technology
The logo was designed using vector-based software (Adobe Illustrator) to ensure scalability and versatility across various applications, including print, digital media, and merchandise. The design process involved extensive research into the symbolism of the Arcadia flower and its alignment with the foundation's mission. The final design was refined to ensure clarity and impact, even at smaller sizes.
Design Challenge
The primary creative challenge was to visually represent the foundation's five focus areas in a cohesive and elegant manner. Balancing simplicity with depth was crucial, as the logo needed to be easily recognizable while conveying the foundation's multifaceted mission. Additionally, ensuring the design resonated with Her Majesty's personal connection to the Arcadia flower added an emotional layer to the project. Overcoming these challenges required extensive research, iterative design processes, and close collaboration with stakeholders.
Research
The design research focused on understanding the symbolism of the Arcadia flower and its alignment with the foundation's mission. The methodology included interviews with stakeholders, visual exploration, and iterative design processes. The research revealed the importance of creating a logo that not only represents the foundation's goals but also resonates emotionally with its audience. The final design successfully integrates these elements, resulting in a brand identity that is both meaningful and impactful.
Inspiration
The inspiration for this brand identity stems from the Arcadia white flower, a symbol of purity, growth, and resilience, which holds special significance for Her Majesty Sayyida Ahad Al Busaidiyah. The flower's petals represent the five pillars of the foundation's mission: women, special needs, environment, bullying, and the disadvantaged. The design aims to visually communicate the foundation's commitment to nurturing these communities, fostering growth, and inspiring hope.
Project Duration
The project began in May, 2022 in Oman and was completed in July, 2022.
Operation Flow
The logo serves as the central visual element of the foundation's identity, appearing on all communication materials, including websites, social media, brochures, and merchandise. Its simplicity and symbolism make it easily recognizable, while the five petals subtly communicate the foundation's focus areas. The design encourages interaction by inviting viewers to explore the meaning behind each petal, fostering a deeper connection with the foundation's mission.
Team Members
Creative Consultant: Shadi Al Hroub
Image Credits
Shadi Al Hroub

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