Chinatown Rebranding Identitat de marca, Afís by Zifei Ding

Chinatown Rebranding Identitat de marca, Afís by Zifei Ding is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2025

Chinatown Rebranding Identitat de marca, Afís

by Zifei Ding

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #168659

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Colors

The Design

About Chinatown Rebranding Identitat de marca, Afís

Lo Rebranding de Chinatown es un projècte d'identitat visuala e d'afís creat pel quartièr de Chinatown a Los Angeles, Califòrnia. Lo novèl sistèma visual representa lo patrimòni cultural del quartièr. Los elements de design ligan la significança istorica del vièlh Chinatown amb la modernitat e la revitalizacion de la novèla plaça. Los grafismes mostran la fusion de las culturas chinesa e americana e met en valor l'identitat locala. Cada afís mesura 24 per 36 poces. Lo projècte foguèt acabat en 2023 e seguís una recèrca sus l'integracion de las culturas asiatica e nòrd-americana.

The Recognition

About the A' Design Award de Bronze

Chinatown Rebranding Identitat de marca, Afís a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Chinatown Rebranding Identitat de marca, Afís siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Chinatown Rebranding Identitat de marca, Afís satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding