Grovehood Collective Identitat de Marca per Cansu Dagbagli Ferreira

Lo dissènh Grovehood Collective Identitat de Marca per Cansu Dagbagli Ferreira es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2025

Grovehood Collective Identitat de Marca

per Cansu Dagbagli Ferreira

Client : Cansu Dagbagli Ferreira

Laureat del A' Design Award d'Argent dins la Categoria Grafica

56,036

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Colors

Lo Concèpte

A prepaus de Grovehood Collective Identitat de Marca

Grovehood Collective s'associa amb férmas boticas respectuosas de l'environament per crear una marca transparenta d'òli d'oliva verge extra als Païses Basses. L'identitat visuala equilibra tradicion e modernitat, en soslinhar l'autenticitat e la traçabilitat. Una etiqueta d'inspiracion vintage amb detalhs de talh personalizats e una tipografia refinada reflectís l'artesanat e mòstra totes los detalhs de l'origina de l'oliva. Lo simbòl de l'oliva amb orbitas onora la dedicacion de las férmas familialas que lor mond tòrna a l'entorn d'aqueste fruch, mentre qu'una paleta de colors terrosas mèt en avant las originas naturalas del produch, en formant un sistèma d'embalatge coerent.

La Reconoissença

A prepaus del A' Design Award d'Argent

Grovehood Collective Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Grovehood Collective Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Grovehood Collective Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

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Proprietats Unicas: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions e Embalatge: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Etiquetas: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Tecnologia de Produccion: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Desaffo de Dissènh: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Recèrca: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiracion: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Durada del Projècte: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Flux Operacional: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.