Cyp Identitat Corporativa by Pablo Prada Granada

Cyp Identitat Corporativa by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2025

Cyp Identitat Corporativa

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award de Fèrre Winner in Grafica Category

10,171

Verified Award Winner

Verify Award Status for #169177

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cyp Identitat Corporativa

Cyp s'es adreçat a l'estudi en cercant una alternativa novèla d'identitat grafica que refrescariá l'aparéncia de sa marca, establissent una identitat mai personalizada e distinctiva que reflectís sa novèla preséncia e abordatge dins son industria. Lo design final representa los servicis e produits principals de l'entrepresa en transmetent un sentiment de seguretat e fiabilitat. Lo concept es influençat pels principis del Yin-Yang, que representan l'interaccion de fòrças oposadas, e captura la dualitat de las linhas de produits principalas de Cyp, que simultaneament s'equilibran e se completan.

The Recognition

About the A' Design Award de Fèrre

Cyp Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Cyp Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Cyp Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada