Pepsi Diner Milan 2024 Interior de Restaurant Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Interior de Restaurant Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Interior Competition Category.

BronzeInterior· 2025

Pepsi Diner Milan 2024 Interior de Restaurant Pop-Up

by PepsiCo Design and Innovation

A' Design Award de Bronze Winner in Interior Category

18,899

Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Interior de Restaurant Pop-Up

Tèxte del libre: Pepsi Diner Milan 2024 es un interior de restaurant pop-up creat coma espaci de marca temporari a Milan. La concepcion aprepòrta lo concèpte del diner novaiorqués en Euròpa, coma primièra activacion del diner en defòra dels Estats Units. L'interior aplica lo nòu logò Pepsi e lo sistèma d'identitat visuala. De referéncias a la cultura populara italiana, incluent lo fotbòl e la musica, son utilizadas dins l'espaci, e una programacion amb de celebritats italianas foguèt curada per los convidats. L'objectiu èra de crear un ligam amb lo public european en integrant la cultura locala dins l'istòria de la marca.

The Recognition

About the A' Design Award de Bronze

Pepsi Diner Milan 2024 Interior de Restaurant Pop-Up a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Pepsi Diner Milan 2024 Interior de Restaurant Pop-Up siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Pepsi Diner Milan 2024 Interior de Restaurant Pop-Up satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release