Lays Deep Ridged Spicy Flavor Lto 2024 Embalatge de Casse-crostas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Embalatge de Casse-crostas
by PepsiCo Design and Innovation
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #169613The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Embalatge de Casse-crostas
Lay's Deep Ridged Spicy Flavor es un design d'embalatge creat per doas saveurs de casse-crosta en edicion limitada venduas en China : Spicy Hot Strip e Spicy Stinky Tofu. L'embalatge foguèt concebut per tocar los joves consomators que cercan una pausa de casse-crosta relaxanta. De visuals audaciós e energics exprimisson clarament lo gost espic. Una illustracion jogaira d'una boca ocupa lo centre del design. Una fotografia dinamica dels aliments mòstra las doas saveurs a plena intensitat. Lo resultat balha a aquesta gama en edicion limitada una identitat viva e facilament reconoissabla.
The Recognition
About the A' Design Award de Bronze
Lays Deep Ridged Spicy Flavor Lto 2024 Embalatge de Casse-crostas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lays Deep Ridged Spicy Flavor Lto 2024 Embalatge de Casse-crostas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lays Deep Ridged Spicy Flavor Lto 2024 Embalatge de Casse-crostas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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