Lo dissènh Thorn Metamorphosis Animacion de Produch per Qzens Furniture Art Design es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Film.
ArgentFilm· 2025
Thorn Metamorphosis Animacion de Produch
per Qzens Furniture Art Design
Client : QZENS Furniture - Art - Design
Laureat del A' Design Award d'Argent dins la Categoria Film
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #170360Lo Concèpte
A prepaus de Thorn Metamorphosis Animacion de Produch
Thorn Lighting transforma la forma mai aguda de la natura, l'espina, en un objècte de design modèrne qu'encarna l'equilibri entre dur e doç, lum e ombra. Inspirat per la metamorfòsi de la natura, aqueste esclairatge simboliza la fòrça, la resiléncia e lo creissement espiritual a travèrs l'adversitat. Lo design mescla de bòrds bruts e organics amb de linhas industrialas, reflectant la beutat e l'esperança trobadas dins los desafís. Una experiéncia cinematografica es estada creada en utilizant Houdini, Redshift, e de tecnicas de simulacion avançadas per representar visualament aquesta transformacion, mesclant l'esperit salvatge de la natura amb una estetica modèrna.
La Reconoissença
A prepaus del A' Design Award d'Argent
Thorn Metamorphosis Animacion de Produch a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Thorn Metamorphosis Animacion de Produch siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Thorn Metamorphosis Animacion de Produch es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensions e Embalatge
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Etiquetas
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Tecnologia de Produccion
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Desaffo de Dissènh
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Recèrca
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspiracion
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Durada del Projècte
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Flux Operacional
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Membres de l'Equipa
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Crèdits d'Imatges
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
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