Heyday Center Identitat Corporativa by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Grafica Competition Category.
FèrreGrafica· 2025
Heyday Center Identitat Corporativa
Client: HEYDAY Center
A' Design Award de Fèrre Winner in Grafica Category
Verified Award Winner
Verify Award Status for #170737The Design
About Heyday Center Identitat Corporativa
Heyday Center es una identitat corporativa creada per un centre de formacion que ofrís servicis de performància esportiva, readaptacion e supòrt als estudis a l'estrangièr. Lo logotip es dessenhat en forma de bandièra qu'espelís, una forma que fa referéncia al progrès contunh e a l'amelhorament personal. La letra H es bastida a partir de doas figuras simetricas del numèro un, presentadas en forma positiva e negativa, per suggerir l'accession a un som. Lo blau es utilizat coma color principala per exprimir la rason, lo professionalisme e la calma. L'identitat reflectís la metòda basada sus las donadas del centre.
The Recognition
About the A' Design Award de Fèrre
Heyday Center Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Heyday Center Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Heyday Center Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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