House of Smaragd Boita d'Advent by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Articles de Present Competition Category.
BronzeArticles de Present· 2025
House of Smaragd Boita d'Advent
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
A' Design Award de Bronze Winner in Articles de Present Category
Verified Award Winner
Verify Award Status for #171968The Design
About House of Smaragd Boita d'Advent
Lo Calendièr d'Advent House of Smaragd es una boita de comptatge estructurada fabricada amb papièr ecologic e materials durables, concebuda per una utilizacion repetida. Conten quatre pèças de joieria empaquetadas individualament, cada una securizada dins de compartiments separats. L'empaquetatge es reciclable e reütilizable, en redusissent l'impacte environmental. Lo disseny de la boita permet un accès controlat a cada compartiment, en mantener l'element de sorpresa mentre garda los objèctes protegits.
The Recognition
About the A' Design Award de Bronze
House of Smaragd Boita d'Advent a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que House of Smaragd Boita d'Advent siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. House of Smaragd Boita d'Advent satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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