Yuplet Branding Identitat Corporativa per Jake Wilkins

Lo dissènh Yuplet Branding Identitat Corporativa per Jake Wilkins es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2026

Yuplet Branding Identitat Corporativa

per Jake Wilkins

Client : Yuplet

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de Yuplet Branding Identitat Corporativa

Yuplet Branding es una identitat corporativa creada per una plaça de mercat de produches artesanals e sostenibles. Lo sistèma es centrat sus un motiu de creissent, aplicat de manièra coerenta sus lo logotip personalizat, l'iconografia, las illustracions e las mesas en pagina. Un verd viu marca l'experiéncia dels crompaires, mentre qu'un violet ric guida los vendeires, en donant a cada grop d'utilizaires un senhal visual clar. Las formas arredondidas, lo contraste marcat e los repèris pensats primièr pel mobil, eissits de recèrcas amb de consumidors joves, espandisson l'identitat sus los punts de contacte digitals e imprimits. Los actius digitals foguèron preparats en format vectorial.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yuplet Branding Identitat Corporativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yuplet Branding Identitat Corporativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yuplet Branding Identitat Corporativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions e Embalatge: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Etiquetas: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Tecnologia de Produccion: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Desaffo de Dissènh: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Recèrca: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiracion: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Durada del Projècte: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Flux Operacional: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Membres de l'Equipa: Jake Wilkins