The Fulcrum Sistèma d'Identitat Visuala Corporativa by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Sistèma d'Identitat Visuala Corporativa by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2026

The Fulcrum Sistèma d'Identitat Visuala Corporativa

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner

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Colors

The Design

About The Fulcrum Sistèma d'Identitat Visuala Corporativa

The Fulcrum es un sistèma d'identitat visuala creat per una companhiá de design. Lo sistèma s'inspira del còn de lutz, un modèl d'espacitemps en fisica, e del giroscòpi. Lo giroscòpi simboliza l'estabilitat interiora, mentre que lo còn de lutz suggerís de possibilitats creativas amplas. Una gamma de colors negre, blanc e roge es utilizada, ont lo negre representa lo pensament logic, lo blanc lo design pur, e lo roge la passion. Una seria d'afichas d'acompanhament es produsida amb un procès de pintura al vaporizador tridimensional per crear de grafismes en estratas. Cada aficha mesura 1000 mm de largor e 1800 mm de nautor.

The Recognition

About the A' Design Award de Fèrre

The Fulcrum Sistèma d'Identitat Visuala Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que The Fulcrum Sistèma d'Identitat Visuala Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, The Fulcrum Sistèma d'Identitat Visuala Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang