Lo dissènh Lubea Serif Exposicion de Mòstra Tipografica per Paul Robb es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Grafica.
BronzeGrafica· 2026
Lubea Serif Exposicion de Mòstra Tipografica
per Paul Robb
Client : S6 Foundry
Laureat del A' Design Award de Bronze dins la Categoria Grafica
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A prepaus de Lubea Serif Exposicion de Mòstra Tipografica
L'exposicion de mòstra Lubea Serif es una installacion tipografica que presenta una mòstra de caractèrs coma una experiéncia espaciala e editoriala. Una superfícia imprimida contunha flueis a travèrs d'una estructura de fusta minimala, en metent l'accent sus l'escala, lo ritme e la corbadura. La presentacion mòstra lo contraste rafinat, las italicas expressivas, la larga gama de graissas e las foncionalitats OpenType avançadas de la poliça Lubea Serif. Los visitaires se desplaçan dins l'espaci e legisson la tipografia a mesura que la superfícia imprimida se desplega. L'exposicion presenta lo caractèr tipografic coma una forma immersiva de comunicacion visuala.
La Reconoissença
A prepaus del A' Design Award de Bronze
Lubea Serif Exposicion de Mòstra Tipografica a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lubea Serif Exposicion de Mòstra Tipografica siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lubea Serif Exposicion de Mòstra Tipografica satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Lubea Serif Specimen Exhibition is a typographic installation that translates a type specimen into a spatial, editorial experience. A continuous printed surface flows through a minimal wooden structure, emphasizing scale, rhythm, and curvature. The design showcases Lubea Serif’s refined contrast, expressive italics, wide weight range, and advanced OpenType features. By merging typography, object, and space, the exhibition elevates type from static display to immersive design communication.
- Dimensions e Embalatge
- Lubea Serif is a digital type family composed of 9 upright weights and 9 true italics, plus a variable font version. The typeface supports over 200 Latin-based languages and includes extensive OpenType features such as ligatures, small caps, stylistic alternates, and proportional figures. It is optimized for print and screen use, supplied in OTF and variable font formats, and compliant with ISO/Unicode standards.
- Etiquetas
- Typography, serif typeface, editorial design, visual identity, cultural communication, book design, exhibition design, readability, elegance, contemporary classics, expressive typography, design research, immersive typography, graphic design, typographic systems
- Tecnologia de Produccion
- Lubea Serif developed using Glyphs through an extensive digital type design workflow. The production process included precision vector drawing, optical size calibration, master interpolation, and systematic weight expansion across nine weights and corresponding italics. Advanced OpenType features, small caps, ligatures, and multilingual support were engineered through custom feature coding and iterative testing, ensuring typographic consistency, performance, and high-quality output across print and digital environments.
- Desaffo de Dissènh
- The primary challenge was balancing historical serif conventions with contemporary visual demands. Internally, the project required respecting typographic heritage while avoiding nostalgia. Externally, it demanded technical precision across multiple weights, italics, and languages within modern digital constraints. Achieving consistency, optical balance, and expressive character across diverse uses required extensive testing, refinement, and reconciliation between tradition, technology, and current design expectations.
- Recèrca
- Type of Research: practice-based typographic research. Research Objectives: to design a contemporary serif balancing elegance, readability, and versatility. Methodology: historical analysis combined with iterative digital drawing and testing. Data Collection and Tools Used: visual references, proofing texts, and Glyphs software. Participants or Experiments: designer-led testing across print and screen. Results: a flexible multi-weight serif family. Insights and Impacts: improved editorial clarity and expressive branding, supporting cultural, educational, and commercial design applications.
- Inspiracion
- The design of Lubea Serif is inspired by the dialogue between classical book typography and contemporary visual culture. Its forms are informed by historical serif construction, refined through extensive typographic research, optical correction, and modern digital drawing techniques. The project seeks to balance elegance and functionality, creating a versatile typeface that conveys authority, warmth, and clarity across editorial, branding, and cultural applications.
- Durada del Projècte
- The Lubea Serif typeface project commenced in January 2025 and concluded with its public presentation in December 2025. The typeface was exhibited for the first time as part of the Lubea Serif Specimen Exhibition in Perugia, marking the official launch of the project and its transition from research and development to public and professional dissemination.
- Flux Operacional
- Lubea Serif is activated through use: designers apply it to text, and the type adapts naturally to different scales, contexts, and tones. In the exhibition, visitors interact by moving through the space, reading continuously as the typography unfolds. The design performs better by guiding the eye smoothly, maintaining clarity and elegance from large display settings to extended reading, creating an intuitive and engaging visual flow.
- Membres de l'Equipa
- Paul Henry Robb & Moira Baroloni
- Crèdits d'Imatges
- Paul Henry Robb & Moira Bartoloni
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