DuePiùTre – Più Che Hamburger Identitat Visuala by Laura Ferrario

DuePiùTre – Più Che Hamburger Identitat Visuala by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2017

DuePiùTre – Più Che Hamburger Identitat Visuala

by Laura Ferrario

Client: Ferrariodesign

A' Design Award de Bronze Winner in Grafica Category

15,750

Verified Award Winner

Verify Award Status for #57055

Explorar los servicis Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DuePiùTre – Più Che Hamburger Identitat Visuala

DuePiùTre es un pichon bistròt que prepausa pas solament amborgèrs, mas tanben pastrami e polastra en lata de bièrra, tot revisitat amb produits italians frescs e autentics. Lo buldòg es estat causit perque pendent la Primièra Guèrra Mondiala èra la mascòta de la Marina dels Estats Units, e tanben perque es lo can d'un dels associats del bistròt. Per compensar lo nom inventat del lòc, lo design inclutz un capèl de culinièr pel buldòg e una devisa que cercan de transmetre l'idèa d'un establiment qu'ofrís de manjar d'una manièra mai dirècta.

The Recognition

About the A' Design Award de Bronze

DuePiùTre – Più Che Hamburger Identitat Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que DuePiùTre – Più Che Hamburger Identitat Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. DuePiùTre – Più Che Hamburger Identitat Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma