Fattoria il Gambero - Winery Identitat Visuala per Laura Ferrario

Lo dissènh Fattoria il Gambero - Winery Identitat Visuala per Laura Ferrario es un laureat autfo estimfo del prestigfo 2017 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2017

Fattoria il Gambero - Winery Identitat Visuala

per Laura Ferrario

Client : Ferrariodesign

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

13,473

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Colors

Lo Concèpte

A prepaus de Fattoria il Gambero - Winery Identitat Visuala

Fattoria il Gambero se posicionèt sul mercat amb un approch dinamic e contemporan, per fin de metre en valor sa pròpria istòria, que remonta a 1880. Aquò es la rason de la marca amb lo "G" estilizat; transmet lo sens d'un tirabochons que desdobra una botelha e ressembla lo camin que mena a l'empresa. La poliça sens serifs apòrta substància a aqueste simbòl quitament abstrait e liga son passat antic inexorablement al present. Las colors dònan a l'imatge entièra una tòca innovanta, mentre que d'unas caracteristicas del passat son preservadas, per exemple, dins lo papièr gaufrat de la Brochura.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Fattoria il Gambero - Winery Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Fattoria il Gambero - Winery Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Fattoria il Gambero - Winery Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
Etiquetas: Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
Tecnologia de Produccion: The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
Inspiracion: The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
Durada del Projècte: The project started in April 2004 an finish on May 2013
Membres de l'Equipa: Creative Director: Laura Ferrario
Photo: Sauro sorana
Crèdits d'Imatges: Fotoforma

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